Turning a world-class eye for detail
into a digital presence that finally reflects it.
Client
Joe Tanis Photography
Industry
Professional Photography Services
Challenge
When your work speaks volumes, your website should too. Joe Tanis is a seasoned New York City–based photographer whose portfolio spans architecture, advertising, and still life — but his old site wasn’t saying any of that. The visuals felt disconnected from his artistry, leaving him to explain to prospects what his images should have already shown. He didn’t need to reinvent his style — he needed a space that captured it.
Outcome
We began with strategy — uncovering what Joe wanted his brand to say and how he wanted clients to experience his work. From there, we reimagined his online presence with a structure that feels effortless and a design that truly reflects his vision behind the lens. The bold new platform lets him make a statement and gives him the flexibility to evolve, while always keeping the work front and center.
“I’ve been looking at other photographers’ sites for years and wondering, how do they do that? I honestly never thought I could achieve something this good.
Before we started, my website didn’t represent me — it didn’t show who I was or what I was capable of, and I think clients could feel that. Now, everything about this site feels perfect. It finally reflects exactly who I am as a photographer.